Mazda, the car industry’s zoom-zoomy underdog, announced today that they will resume full-capacity production next month after reporting sales improvements in the USA. This is good news, both for Mazda and for enthusiasts.
The automaker reports an 11% increase in sales in the United States in the month of June, versus last year. A significant contributor to this increase was the CX-9 SUV, Mazda’s turbocharged 3-row crossover.
The CX-9 is part of Mazda’s upmarket rebranding, and it seems to be doing well to that end. The CX-9 now even offers captain’s chair 2nd-row seating(!) in pursuit of luxury. With comfortable crossovers continuing to gain popularity, the CX-9’s 50% year-over-year increase in sales isn’t a huge surprise.
The huge surprise comes in the form of Mazda’s least-big vehicle, the Miata. In an era where sportscar sales continue to drop, the Miata’s 25%-greater sales volume versus last June is unexpected and welcome.
Do you think Mazda, with its upmarket entries like the new Mazda3 Turbo, will win its uphill battle to become a premium automaker? Head over to @revupdate on Instagram and let us know!